Many people look for help writing a blog post, but it doesn’t matter how well written your blog post is if no Google News Guarantee PR service one sees it. While there are some free blog post distribution services, you may have more success by utilizing a professional distribution service.
Whether you are looking to communicate your story with other members of your community or professionals world-wide, there are distribution services available to help you meet your goals. Most people have no idea what to look for in a distribution service, so here are a few key areas to consider when comparing companies:
i Some distribution services spam journalists. They may advertise that your blog post will be delivered to thousands of journalists, but big question is — will those journalists even read it? Good companies foster relationships with journalists that are interested in receiving relevant pr announcements.
i Make sure your blog post will be distributed to Tier-1 newswires. Wish company has “wire” in its name doesn’t mean it is a newswire service. There are two newswire leaders for pr announcements: ADVERTISING Newswire and Business Cord. These are the two newswires that journalist regularly review for stories.
i Find out how a company will inform you where your release has been sent. Good companies can provide links where you can easily find your release. With some companies, they only send a link to their website and you never really know if they’ve posted out to you your release. In most cases you should be able to find your blog post on news searches of Yahoo and google.
i If possible, find out what time a company markets pr announcements. It’s best to contain it done early in the morning, east shoreline time. When journalists get to work in the morning they check their email for potential stories. It’s much better for them to read your blog post initial thing in the morning than late afternoon.
i Make sure your blog post won’t be posted out to you as an addition in an email. Due to the threat of trojans, many work places do not allow opening of email emotions. Exciting if your release is sent by the body processes of an email with a link for any photos or additional information.
i Pay attention to extra charges. As with some other services, sometimes you are reprehended with hidden fees, greatly increasing the original estimated price.
Even if you go with a top-notch step blog post distribution service, be realistic with your expectations. No service can guarantee results. It’s not easy to get press; there are thousands of other individuals and companies fighting for publicity. Obviously, it helps to have a well written release that truly has newsworthiness. However, there are several variables some of which are completely from your control. Timing and luck are two big ones. If a major story breaks the day your blog post is issued, it can be over looked, but if it is actually a “slow” news day — you may be in luck.